SEO « The Mightier Pen's Blog

Posts Tagged 'SEO'

How Prepared Are You For Google’s Next Update? Life After Penguins…

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First there was an invasion of pandas, and more recently we have been battling penguins. Google’s raft of algorithmic updates over the last year or so have not only been very effectively weeding out the poor quality content which has been saturating the search results for far too long, but it seems they have also been obsessed with animals beginning with the letter P.

I can only assume that in the next few months we are going to be facing an ...

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A Guide To Using The Active Voice Rather Than The Passive Voice

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A little boy kissing a little girlOne of the things which you should avoid when creating content for websites, writing blog posts or developing any other web content is the passive voice. It’s often been said that the passive voice is weak, and research suggests that some people find it harder to understand than the active voice.

But whilst the recommendation is to write in the ...

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Why A Good SEO Article Should Be More Like A Wagon Wheel

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Why A Good SEO Article Should Be More Like A Wagon WheelI like Wagon Wheels. You know what I’m talking about don’t you? Those delightfully huge biscuits with a marshmallow layer, and then covered in chocolate. Too large to dunk, but definitely one to grab from the plate when it comes round.

Whilst enjoying a quick Wagon Wheel moment earlier I ...

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How SEO Article Writing Has Come Full Circle By Moving Forwards

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As the online world becomes increasingly social, with Google now indexing Facebook content, personalising results, analysing traffic from social media platforms and taking visitor behaviour into consideration it’s important to be aware of how this all affects SEO article writing.

In the past it was very much the case that most article writers were producing content predominantly aimed at the search engines. This involved creating content which included an abundance of keywords, the aim of which was to appeal to silicon ...

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How To Come Up With New Ideas For Useful SEO Articles

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For an article writer one of the hardest tasks is trying to think of a new angle or coming up with new content on a subject you may well have been writing about for quite some time.

But one of the most common reasons for this problem is that all too often article writers try to come up with answers, without really thinking too much about the question.

Oh, there’ll invent a question, and probably either include it in the article title ...

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The Importance of Titles in Article Writing

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Why are titles so important when writing articles for online marketing? Surely a single line of a few words can’t make a whole heap of difference to a search engine? If the article is packed full of the right stuff, then isn’t a title just a little bit like the envelope a letter comes in? Something that’s perhaps glanced at briefly, but ultimately fairly unimportant?

If this is how you feel about article writing and creating SEO content then either you’re ...

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What’s the Proper Length For an Article?

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How long should an article be? It’s a simple enough question, but often depending upon who you ask, you’ll get a different answer. Why is this? The reason is because an article should be exactly as long as it needs to be. The real question is not how long an article should be, but what you want it for. Once you know that, then the length becomes either wholly irrelevant, or reasonably self evident. Let me explain a little further.

If ...

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Creating Article Writing Tips For Articles With “Dull” Subjects

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Some UK article writers get to write about the latest bikini fashions, the latest Porsche or pizza toppings. But sometimes article writers get challenged, having to write SEO articles about subjects such as men’s socks, wallpaper paste or nipple pads. Writing articles on exciting subjects can be fairly easy, and fun, but how do you go about creating interesting search engine optimised content on subjects that may be considered ‘dull’ and less sparkling?

Clearly a basic description of the product may ...

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How Professional Content Writing Services Are Optimising For Bing

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Today professional content writing services are taking Bing much more seriously, with Microsoft’s search engine gradually taking a bigger and bigger share of the search market. It’s too easy to ignore the fact that Google is not the only search engine, but if you apply the right kind of search engine optimisation tactics it can be easier to dominate within alternative search engines, simply because there are fewer businesses competing effectively with you.

Bing currently holds over 7% of the search ...

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Tips to Write an Article Summary – A Simple Format to Get Your Audience to Read More

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Still copying and pasting the first couple of sentences from your article and slapping them down as your summary? If so, then you’re missing out on around 15-20% of your traffic. Boost your traffic today by following this simple five point plan.


A tremendous number of SEO article writers have a simple format when it comes to creating a summary that’s really focussed on getting the reader to click the link and go on to read the full article: copy ...

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