Posts Tagged 'psychology'

Product descriptions are not shopping lists.

This might appear to be a fairly obvious statement to many, but a remarkable number of product descriptions, for anything from mobile phones to software, are written as though simply bombarding the customer with a huge list of features will result in them meekly giving in to the insurmountable pressure of evidence.

To write a good product description it is important to approach the project from the point of view of your prospective customer. Too often ...