product descriptions « The Mightier Pen's Blog

Posts Tagged 'product descriptions'

Why Customers Might Be Important When Writing Product Descriptions

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Product descriptions are not shopping lists.

This might appear to be a fairly obvious statement to many, but a remarkable number of product descriptions, for anything from mobile phones to software, are written as though simply bombarding the customer with a huge list of features will result in them meekly giving in to the insurmountable pressure of evidence.

To write a good product description it is important to approach the project from the point of view of your prospective customer. Too often ...

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