Google « The Mightier Pen's Blog

Posts Tagged 'Google'

How Prepared Are You For Google’s Next Update? Life After Penguins…

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First there was an invasion of pandas, and more recently we have been battling penguins. Google’s raft of algorithmic updates over the last year or so have not only been very effectively weeding out the poor quality content which has been saturating the search results for far too long, but it seems they have also been obsessed with animals beginning with the letter P.

I can only assume that in the next few months we are going to be facing an ...

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How SEO Article Writing Has Come Full Circle By Moving Forwards

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As the online world becomes increasingly social, with Google now indexing Facebook content, personalising results, analysing traffic from social media platforms and taking visitor behaviour into consideration it’s important to be aware of how this all affects SEO article writing.

In the past it was very much the case that most article writers were producing content predominantly aimed at the search engines. This involved creating content which included an abundance of keywords, the aim of which was to appeal to silicon ...

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SEO Of The Future – How To Stay Ahead Of The Search Engines

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Search engine optimisation is constantly changing, because search engine technology is constantly changing. With billions of websites on the web all competing for attention the search engines have had to develop in order to eliminate, or at least reduce those sites of poor quality, using dubious promotional tactics.

Keeping up with the search engines is a constant challenge for SEO specialists and SEO article writers such as myself. But is it ever possible to get ahead of the search engines? That ...

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Article Marketing – Are You Optimising For Bing Yet?

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Is your SEO article service optimising your content for Bing yet, or are they focussing on Google? Is your article writer still pushing the importance of keywords for Google’s algorithms, or have they hinted that their SEO articles are fully optimised for Bing? What about Yahoo?

What about other, perhaps less important search engines? If your article marketing is Google specific then you have a problem. However, it’s actually unlikely to be the problem you think it is. Let me explain ...

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Two Tips For Including Optimised Text On Busy Web Pages

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It is surprising just how many article marketers spend a great deal of time and effort writing highly optimised articles for submission to directories whilst almost entirely ignoring the content that’s sitting on their own website. Often the assumption seems to be that as long as the articles are doing their job the traffic will come and the sales will follow.

The truth, however, is somewhat different because one of the factors which the search engines take into account when assessing ...

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Longtail SEO For Dummies

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The way that people are searching for information online is changing, and the way that people are marketing online is changing too. The clearest evidence for this is the way that longtail SEO is starting to take over as the main method used by article marketers to achieve success in the SERPS and achieve greater brand visibility and awareness.

Without doubt longtail SEO is now the most effective way for many marketers to achieve success through article marketing. Trying to achieve ...

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Article Writing – Are You A Shopping Channel Presenter Or A Teacher?

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What is the difference between a shopping channel and a schoolteacher? If you don’t know, then perhaps you don’t watch enough shopping channels, which is entirely understandable. Personally I find any more than five minutes of viewing and my brain starts trying to crawl out of my ears.

However, the difference between the way that presenters work on the shopping channels and your teachers attempted to impart essential knowledge about oxbow lakes and differential equations is of great relevance when thinking ...

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Article Writers – How to Find New Content to Write About

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So you’ve been writing about clockwork cheesegraters for the last three years, writing ten articles a day every day. Are you starting to find you’re running out of ideas?

This is a common problem, and whether you’ve written a dozen or a hundred articles on any particular topic it can prove to be quite a challenge coming up with fresh content day in day out.

I have faced this exact challenge myself (note I say challenge, not problem) having been requested by ...

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Article Writing – Tips For Using Links With Anchor Text

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Although not many article directories will allow you to include links within your article’s text, they will almost all encourage you to include links within your author’s resource box, usually situated at the bottom of your article.

This resource box and the links contained within it are crucial as part of the overall success or failure of your article to help drive traffic to your website and boost your site’s visibility in the search results listings.

But exactly which words should you ...

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Article Writing – How to Keep Content Fresh

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They say that ‘content is king’, but it’s not true. Because often the content in question turns out to be more like the court jester – full of noise but rarely says anything useful.

If content is to be king then it needs fresh ideas as the queen in order to ensure your articles, blog posts or web content is fresh, interesting and above all, helps to draw in the traffic. So how can you help to ensure that your articles ...

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