article marketing « The Mightier Pen's Blog

Posts Tagged 'article marketing'

How Prepared Are You For Google’s Next Update? Life After Penguins…

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First there was an invasion of pandas, and more recently we have been battling penguins. Google’s raft of algorithmic updates over the last year or so have not only been very effectively weeding out the poor quality content which has been saturating the search results for far too long, but it seems they have also been obsessed with animals beginning with the letter P.

I can only assume that in the next few months we are going to be facing an ...

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The Importance of Titles in Article Writing

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Why are titles so important when writing articles for online marketing? Surely a single line of a few words can’t make a whole heap of difference to a search engine? If the article is packed full of the right stuff, then isn’t a title just a little bit like the envelope a letter comes in? Something that’s perhaps glanced at briefly, but ultimately fairly unimportant?

If this is how you feel about article writing and creating SEO content then either you’re ...

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What’s the Proper Length For an Article?

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How long should an article be? It’s a simple enough question, but often depending upon who you ask, you’ll get a different answer. Why is this? The reason is because an article should be exactly as long as it needs to be. The real question is not how long an article should be, but what you want it for. Once you know that, then the length becomes either wholly irrelevant, or reasonably self evident. Let me explain a little further.

If ...

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SEO Without Words – Inspiration For Article Writers

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Trying to come up with original ideas for unique SEO articles is one of the hardest tasks for any article writer these days. The trouble is that it almost seems as though everything that could be said has been, and in a variety of ways. Many of them badly.

But with the constant need to create new content never more important, the pressure is on to try to find new angles, new audiences, new ways of looking at old subjects and ...

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Article Writing – Are Your SEO Articles Wearing Matching Socks?

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Before I started working as a self employed freelance SEO article writer I had a proper job which required me to wear a suit and tie, and even shine my shoes occasionally. Although I’ve lapsed into the giddy depths of slippers and a comfy t-shirt, I do try to make up for this by ensuring that my SEO articles are suitably dressed.

Sadly there seem to be too many slovenly dressed articles about town these days. When writing articles for online ...

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Article Marketing – How To Maximise The Success Of Multi Part SEO Articles

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In an earlier post I covered the huge range of tangible benefits to the article marketer of creating a multi part series of SEO articles rather than always churning articles out one at a time. So now you’re convinced that a series of SEO articles is the way forward for your business, how do you best go about planning and implementing that strategy?

The concept seems quite simple in principle, but the more you look into it the more you realise ...

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Article Marketing – Why You Should Consider A Multi Part SEO Article Series

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If, like many article writers, you’re struggling a little to create relevant, interesting and original SEO articles then you may well find that a worthwhile tip is to consider creating a multi part series of SEO articles all linked together. There are several benefits to this approach.

The first benefit of trying your hand at a series of SEO articles is that you can tackle a topic or subject that you may have been avoiding simply because it’s too big to ...

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Do LSI Articles Need Any Form Of Keyword Density?

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A question which I have been asked a good deal recently is whether LSI articles need any form of keyword density. Traditional SEO article writers used to use keyword density as the rule of thumb for creating search engine optimised articles and web content, with the main keyphrase being placed in key locations within the document text.

However this form of SEO marketing has been outdated for a long time now, with LSI the main buzzword for internet marketers and article ...

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Article Marketing – Is Your Business A One Leaf Tree?

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Imagine a tree which had a tall, strong trunk, and a single leaf sprouting from the top of it. In the world of botany such a tree would be an unlikely contender for success in evolutionary terms. How is this like article marketing? Simply because a great many article marketers seem to think that by focussing all their time and effort into a single keyphrase they will achieve domination and enviable success in the search results.

The truth is somewhat different, ...

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Article Writing – How To Switch To Longtail SEO

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If you haven’t switched the focus of your SEO articles to longtail SEO yet then not only are you making life much, much harder for yourself, probably with less and less result evident for your effort, but you’re missing a real trick as far as rapid, effective success with the search engines is concerned, quite apart from the increase in targeted traffic you could be enjoying.

If you’re not entirely sure what longtail SEO is, how it can be hugely beneficial, ...

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