Archive for 'Web Content Development'

A Guide To Using The Active Voice Rather Than The Passive Voice

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A little boy kissing a little girlOne of the things which you should avoid when creating content for websites, writing blog posts or developing any other web content is the passive voice. It’s often been said that the passive voice is weak, and research suggests that some people find it harder to understand than the active voice.

But whilst the recommendation is to write in the ...

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Why A Good SEO Article Should Be More Like A Wagon Wheel

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Why A Good SEO Article Should Be More Like A Wagon WheelI like Wagon Wheels. You know what I’m talking about don’t you? Those delightfully huge biscuits with a marshmallow layer, and then covered in chocolate. Too large to dunk, but definitely one to grab from the plate when it comes round.

Whilst enjoying a quick Wagon Wheel moment earlier I ...

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How SEO Article Writing Has Come Full Circle By Moving Forwards

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As the online world becomes increasingly social, with Google now indexing Facebook content, personalising results, analysing traffic from social media platforms and taking visitor behaviour into consideration it’s important to be aware of how this all affects SEO article writing.

In the past it was very much the case that most article writers were producing content predominantly aimed at the search engines. This involved creating content which included an abundance of keywords, the aim of which was to appeal to silicon ...

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How Professional Content Writing Services Are Optimising For Bing

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Today professional content writing services are taking Bing much more seriously, with Microsoft’s search engine gradually taking a bigger and bigger share of the search market. It’s too easy to ignore the fact that Google is not the only search engine, but if you apply the right kind of search engine optimisation tactics it can be easier to dominate within alternative search engines, simply because there are fewer businesses competing effectively with you.

Bing currently holds over 7% of the search ...

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SEO Tips – How Page Bounce Is Now Affecting Your Search Results Position

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If you’ve ever checked out your page bounce on websites such as http://www.alexa.com/siteinfo it can be fairly dispiriting to realise just how many people visit your site, and then leave having only seen one page. That in itself isn’t good news, because unless that one page happens to be your sales page, you’re missing out on converting those visits to sales. But the risk is becoming much more serious than that, because page bounce could now start to seriously ...

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Where To Put LSI Keywords Inside Web Pages

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Looking through the statistics it seems that one of the most popular questions people have been asking lately is where to put LSI keywords inside web pages. This seems to be a question which has resulted in a high number of people coming across my website, and so in order not to disappoint let me explain why this question is such a clear misunderstanding of what LSI is all about.

To ask the question ‘where to put LSI keywords inside webpages’ ...

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Two Tips For Including Optimised Text On Busy Web Pages

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It is surprising just how many article marketers spend a great deal of time and effort writing highly optimised articles for submission to directories whilst almost entirely ignoring the content that’s sitting on their own website. Often the assumption seems to be that as long as the articles are doing their job the traffic will come and the sales will follow.

The truth, however, is somewhat different because one of the factors which the search engines take into account when assessing ...

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How To AVOID Getting Your Website On Page One Of Google

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So you’re looking for an article on SEO that’ll help make sure those pesky spiders over at Google don’t take too kindly to your website then? Not for you those lofty positions within the first page of the search results. After all, a high ranking website can mean only one thing – a serious loss of your free time.

Who wants to be dealing with a never ending stream of traffic generated by a page one listing on Google?

For you, the ...

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How To Trick Google With Your SEO Articles And Web Content

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So you’re spending time writing SEO articles and creating highly optimised web content, or you’re using an article service to create articles for you? What made you click on the link that brought you to this article then?

Perhaps you’re looking for a sneaky little trick that will power your articles to the top of the search results in no time at all? You’re looking for an edge that no one else has got that will let your content rush to ...

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Google Gives Away Keywords Secret

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There’s only one company that knows more about keyword optimization than anyone, and that’s Google.

The biggest search engine giant on the planet, with vastly complicated algorithms for assessing and evaluating web content and links.

But Google has always been quite happy to provide a limited amount of information to web content developers to help them along the way. One such example was the use of the keywords meta tag.

There once was a time when the keywords meta tag ruled the web. ...

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