Web Content Development « The Mightier Pen's Blog

Archive for 'Web Content Development'

The Difference Between Reading, Proofreading And Editing

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The Difference Between Reading, Proofreading And EditingBack in the days when I worked as an English teacher, if I had been given a pound for every time I had to hand back a piece of writing to a student saying ‘read it first!’, well, I’d have had trouble holding my trousers up the pockets would have been so full. Which would have been distracting.

The ...

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How Prepared Are You For Google’s Next Update? Life After Penguins…

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First there was an invasion of pandas, and more recently we have been battling penguins. Google’s raft of algorithmic updates over the last year or so have not only been very effectively weeding out the poor quality content which has been saturating the search results for far too long, but it seems they have also been obsessed with animals beginning with the letter P.

I can only assume that in the next few months we are going to be facing an ...

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A Guide To Using The Active Voice Rather Than The Passive Voice

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A little boy kissing a little girlOne of the things which you should avoid when creating content for websites, writing blog posts or developing any other web content is the passive voice. It’s often been said that the passive voice is weak, and research suggests that some people find it harder to understand than the active voice.

But whilst the recommendation is to write in the ...

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Why A Good SEO Article Should Be More Like A Wagon Wheel

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Why A Good SEO Article Should Be More Like A Wagon WheelI like Wagon Wheels. You know what I’m talking about don’t you? Those delightfully huge biscuits with a marshmallow layer, and then covered in chocolate. Too large to dunk, but definitely one to grab from the plate when it comes round.

Whilst enjoying a quick Wagon Wheel moment earlier I ...

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How SEO Article Writing Has Come Full Circle By Moving Forwards

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As the online world becomes increasingly social, with Google now indexing Facebook content, personalising results, analysing traffic from social media platforms and taking visitor behaviour into consideration it’s important to be aware of how this all affects SEO article writing.

In the past it was very much the case that most article writers were producing content predominantly aimed at the search engines. This involved creating content which included an abundance of keywords, the aim of which was to appeal to silicon ...

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How Professional Content Writing Services Are Optimising For Bing

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Today professional content writing services are taking Bing much more seriously, with Microsoft’s search engine gradually taking a bigger and bigger share of the search market. It’s too easy to ignore the fact that Google is not the only search engine, but if you apply the right kind of search engine optimisation tactics it can be easier to dominate within alternative search engines, simply because there are fewer businesses competing effectively with you.

Bing currently holds over 7% of the search ...

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SEO Tips – How Page Bounce Is Now Affecting Your Search Results Position

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If you’ve ever checked out your page bounce on websites such as http://www.alexa.com/siteinfo it can be fairly dispiriting to realise just how many people visit your site, and then leave having only seen one page. That in itself isn’t good news, because unless that one page happens to be your sales page, you’re missing out on converting those visits to sales. But the risk is becoming much more serious than that, because page bounce could now start to seriously ...

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Where To Put LSI Keywords Inside Web Pages

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Looking through the statistics it seems that one of the most popular questions people have been asking lately is where to put LSI keywords inside web pages. This seems to be a question which has resulted in a high number of people coming across my website, and so in order not to disappoint let me explain why this question is such a clear misunderstanding of what LSI is all about.

To ask the question ‘where to put LSI keywords inside webpages’ ...

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Two Tips For Including Optimised Text On Busy Web Pages

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It is surprising just how many article marketers spend a great deal of time and effort writing highly optimised articles for submission to directories whilst almost entirely ignoring the content that’s sitting on their own website. Often the assumption seems to be that as long as the articles are doing their job the traffic will come and the sales will follow.

The truth, however, is somewhat different because one of the factors which the search engines take into account when assessing ...

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How To AVOID Getting Your Website On Page One Of Google

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So you’re looking for an article on SEO that’ll help make sure those pesky spiders over at Google don’t take too kindly to your website then? Not for you those lofty positions within the first page of the search results. After all, a high ranking website can mean only one thing – a serious loss of your free time.

Who wants to be dealing with a never ending stream of traffic generated by a page one listing on Google?

For you, the ...

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