It’s funny how much struggle and effort many article writers go through in order to try to identify the sort of keyword phrases most likely to be used by people who may be looking for the products or services they’re trying to promote. Software, utilities, systems, lists and complex algorithms all seem to get used, with people struggling for days over which keyphrases to use.
It’s almost as though people think that a single keyphrase is all you need to focus on in both your general marketing and your article specific marketing. To begin with, finding suitable keywords or keyphrases for your marketing and SEO articles is dead easy.
Secondly, you don’t need one single keyphrase or keyword to promote. In fact, if you limit yourself to a single keyphrase then thank you. Because you’ll have been making it so much easier for me to write articles for my clients which float on top of your content.
Let’s think about how the more experienced, and more successful article writers go about identifying keyphrases to use. This is likely to be a fairly shocking revelation, so you may want to be sitting down for this. Ready? Are you sure?
Real article writers and marketers come up with the best keyphrases by thinking like their customers, and what they’re likely to type into Google. Does it really have to be much more difficult than that?
Yes, you might want to use complex analytics to cross reference the amount of traffic generated by each keyphrase with the number of relevant results, identifying a keyphrase that seems to hit the right balance.
Actually the word isn’t balance. In my estimation there never is any such thing as a real balance. The word you’re looking for is compromise, and you shouldn’t really be compromising your business’s marketing anyway.
Pretty well every article marketer uses Google to search for things every day, and pretty well every article writer knows that to find anything remotely relevant on Google requires fairly precise keywords. Fairly broad search terms simply result in massive quantities of search results.
If you popped in to your local library and asked for something on the Vikings you’d be pretty taken aback if a fraction of a second later the librarian dumped 60 million books in front of you, then walked off and left you to it.
So in order to get meaningful, relevant and usable results we’ve all grown used to entering detailed search results with more than just one or two keywords in most cases. By thinking along these lines it is very easy to come up with suitable keyphrases which would be most likely to help in steering potential customers to your business.
But remember, it isn’t about pushing one single keyphrase anymore. I’m not sure it ever was, really, but a lot of people seemed to think so at one point so that’s largely how it was done. But today you have to be a bit smarter than that, spreading your keyphrases far and wide. It is breadth, not density which gets results, and it is by thinking like our increasingly savvy customers that we’re more likely to be able to meet them in the search results more often.