Although not many article directories will allow you to include links within your article’s text, they will almost all encourage you to include links within your author’s resource box, usually situated at the bottom of your article.
This resource box and the links contained within it are crucial as part of the overall success or failure of your article to help drive traffic to your website and boost your site’s visibility in the search results listings.
But exactly which words should you link? Does it really make a lot of difference whether you choose a ‘click here‘ link or a hyperlinked keyword?
In fact there’s a very careful balance of points you need to bear in mind when deciding which words to convert into anchor text links. Get it wrong and you could find very few people take the next step and click the links from your article to your website. Get it right and you could see a huge increase in traffic.
Some article directories, such as EzineArticles.com, allow you to actually see how many times your anchor text links in your author’s resource box have been clicked, and this gives you a very clear indication of just how successful you’ve been. If you have a huge number of article hits, but very few clicks, you know you’re doing something wrong.
One of the worst things you can do in your author’s resource box is simply use the ‘click here‘ words as an anchor text. Perhaps a few people will click the link, but it’s a mistake for two very good reasons.
Firstly it’s not as obvious as a relevant link that could just as easily be found in a menu. Secondly, the search engines will not consider it as a topic relevant link. What does this mean?
Effectively the search engines consider the anchor text to be highly indicative of the relevance of your website to the particular topic.
So if your website sells left handed cheesegraters, and your anchor text is ‘left handed cheesegraters‘, this suggests to the search engines that the website on which your anchor text resides considers your website particularly relevant for those keywords.
This in turn helps boost the profile and ranking of your website in the SERPs. So whichever way you look at it, having your keyword or keyphrase as the anchor text is a sound idea.
But just including these keywords as your anchor text alone isn’t a good idea either. If all your resource box contains is the keyphrase linked to your website, why would anybody click it?
You have to give them a reason to click your anchor text. So in addition to including your chosen keyword or keyphrase, try to incorporate it into a sentence or phrase which quickly captures people’s attention as they near the bottom of your article, intrigues them, and encourages them to click your link.
Have a look at a few examples of resources boxes used by other people and you’ll see how keywords can be used in your resource box to appeal to both the search engines and real people too, in order to help boost visibility and traffic at the same time.