There’s precious little point writing SEO articles, or even employing a professional SEO article service to create optimized articles if they’re never read, never seen, and never clicked.
You might as well save your time and money and play the lottery instead – it’s a more reliable career, unless you know what you’re doing. So – how do you get people to read your articles then?
Well, first of all – you’re reading this article aren’t you? That’s a good start – but ask yourself why you decided to click the link that brought you here? Almost certainly it was the title. Article titles are crucial, and with tens of thousands of article directories on the web, each bloated with up to hundreds of thousands of articles, getting yours listed, never mind clicked or even read, is something of a challenge. But you clicked this article – why?
There are four elements to the rather simple title, all of which help to drive traffic, drive links and get people clicking and reading. Specifically, the four elements I have used are:
1. Include a numbered list, or the suggestion that a numbered list will be included. People love numbered lists – they’re quick and easy to follow, and imply guaranteed content, rather than merely waffle. But using numbers in titles is becoming a little more popular – so avoid the common numbers such as 3, 5 or 10. I chose 4 – an odd number, because it makes you wonder why I didn’t stop at the popular trilogy of points, or go on to make the ubiquitous list of five.
2. Include some form of action. Obviously this means using a verb of some sort – in this case ‘persuade’. Including some form of action in the title helps to bring it alive, making it more active and more relevant.
3. Use the second person pronoun. Readers can be selfish people – not you, of course, but many others are! Readers want to find information which will affect them, help improve their chances and move their business forwards. They want to learn something new, not just read adverts, or a rather dull autobiography of your own success. Make it relevant to the reader by using words such as ‘you’ and ‘your’.
4. Make the keywords relevant. Clearly an article which is totally irrelevant as far as a search is concerned won’t get read. Article titles with no clear keywords could turn up anywhere, or not at all. Making sure your title includes a really relevant keyword or phrase will help to make sure it’s included in search results only when it’s most likely to be of value.
But the title isn’t everything. Certainly drawing people to click your article title is the first stage – and you’ll have beaten off thousands of other writers just by getting that far. But what next? How will you hold the attention of the reader?
Again, if you’ve read this far, then perhaps you’ve picked up on some of the techniques I have used to draw you all the way through a title, a summary and eight and a half paragraphs! But just in case you want me to recap on a few, here’s two other techniques you’ll notice I have used already: ask questions, especially at the end of a paragraph – it gives the reader a reason for starting to read the next paragraph; use informal language – write almost as you speak, it carries more sincerity, and sincerity implies honesty and trust, which engender loyalty, which leads to clicks, links and exposure.
Writing effective and compelling SEO articles for submission to article directories is not easy, but these techniques are just a few which work well. For maximum results and maximum success, use a professional SEO article service to help drive your business where it deserves to be – at the top of the search results pages.