I am constantly astonished at the number of companies and organisations who ask me to write SEO web content and Google optimized articles, with a minimum keyword density of 3%, preferably up to around 5%.
It seems that many of these companies are trying to be helpful, by passing on the ‘expert’ advice they have gained from SEO advisors and freelance writers out to make quick cash.
As I point out to these prospective clients, a keyword density of even 2% will kill your article stone dead. Never mind trying to promote your site – a keyword density in that region is more likely to cause Google to demote your rank on search results.
Google’s Latent Semantic Indexing is a monstrous beast to understand, but what it essentially boils down to is identifying documents which sound natural – that have been written in a way that uses language in a professional and masterful way.
I’m all in favour of this – not because I’m a writer, but because I use the web myself to read about topics that interest me. An article stuffed to the gills with keyword repetition is dull, lifeless and forced. It sounds very much as though the writer is not talking to me at all, but to Google.
When I read content, I want to feel as though the writer is talking to me, rather than a faceless machine. Google’s LSI is helping to encourage that way of writing, and when these so-called self-styled SEO experts eventually realise that we are no longer in 2006 or 2007, perhaps we’ll see an overall improvement in the quality of writing on the web.